Saturday, February 15, 2020

Case study Assignment Example | Topics and Well Written Essays - 250 words - 16

Case study - Assignment Example In nutshell, Burger King’s quirky advertising has enabled it shed its old boring image, stand out and position itself as a joint for fun loving people. The company has witnessed an increase in revenue, thanks to the advertising campaigns that had the potency to surprise customers. The purpose of advertising may be information dissemination, persuasion or brand building. Advertising is said to be effective if it achieves the stated objectives. Burger King has been able to attract the 18- to 34-year-old males even though it has alienated others. In essence, the company has not contravened any legal requirement and has used legitimate advertising to reach the desired demographic profile. Ethics refer to an individual’s moral judgment about right and wrong. They emanate from the norms and beliefs prevalent in the society. Ethics is a subjective term. The opinion on whether a particular action or decision is ethical or unethical may vary from person to person. Burger King’s advertising strategy may be regarded as unethical in parts. In some campaigns, Burger King’s advertising agency Crispin Porter + Bogusky used visuals that were demeaning to women. Critics alleged that fast food retailer was relying on sex to promote its products. Some pictures posted on the company’s website with the caption â€Å"Groupies love the Coq† were also inappropriate for children viewing. The fast-food giant’s ‘Whopper Virgins’ campaign wherein three separate people groups underwent blind taste tests was racially demeaning and thus unethical. These advertisements depicted people from regions of Iceland, Thailand, and Transylvania and were stated to have no exposure of any of the leading fast food giants. In 2005, Burger King adopted the faux metal band called ‘Coq Roq’ to promote its new Chicken Fries. The company’s Coq Roq Web site featured a photo gallery of young women. These pictures along with the

Sunday, February 2, 2020

The treatment of bulimia with psychoanalysis Research Paper

The treatment of bulimia with psychoanalysis - Research Paper Example ...17 4.1 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....17 References ABSTRACT This paper was based on literature review and it explored many available research papers evaluating the effectiveness of psychodynamic psychotherapy for the treatment of the eating disorder, bulimia. It was found as a result of a thorough review of available relevant material in different authentic research journals, that psychodynamic therapy is quite effective in treating bulimic patients, psychodynamic therapy is not an easy form of therapy and the psychologist attempting psychoanalysis of a bulimic must be well equipped to handle the transference phase effectively. Finally, CBT is a quicker option in treating bulimic adults, but the results of CBT are not temporally stable as compared to those of psychodynamic therapy. There is need of more research to test and compare t he effectiveness of psychodynamic therapy when integrated with CBT for treatment of bulimia. INTRODUCTION This paper attempts to review the effectiveness of psychoanalytic techniques used for successful treatment of the eating disorder, bulimia. Psychoanalysis involves various treatment methods that can be used for treating bulimia. This paper will explore and evaluate different psychoanalytical techniques available for treating bulimia with regard to effectiveness. Relevant literature will be thoroughly searched for any evidence of comparative effectiveness of two or more psychoanalytical treatment methods with patients of bulimia. The literature search will be followed by a discussion and the paper will conclude with a summary of the findings. 1.1 The Psychodynamic Approach to Psychology   The first proper theory of human psychology surfaced in the 1800s. Sigmund Freud is the neurologist and proponent of this theory and school of thought namely the psychodynamic approach. The fo under of this school of thought divides human mind into three components: the conscious, unconscious and pre-conscious (Burger, 2008). The conscious consists of the awareness zone and contains thoughts of which one is aware. The thoughts in the pre conscious mind are not readily available, but can be retrieved easily. The last part, namely the unconscious makes up the major part of human mind and is of great interest to psychoanalysts. According to Freud, thoughts in the unconscious are the key to understanding one’s personality and these can only be brought to the conscious mind in certain extreme situations (Burger, 2008). According to the structural model of personality, psychoanalytical school of thought believes in existence of id, ego and super ego. The id is the psychic representative of drives; ego is the component which deals with the ‘relation’ functions of humans and their environment while the super ego consists of the moral precepts. Other main conce pts of the psychoanalytical school of thought include defense mechanisms that humans use to deal with conflict (Brenner, 1973). Sigmund Freud was the founder of this school of thought but it hasn’t died with his death. There have been many changes and advancements in the theory and therapy of psychodynamics and it is accepted