Cornell Hospitality Quarterly

Cornell Hotel and Restaurant brass Quarterly hypertext transfer communications protocol://cqx.sagepub.com/ How to reveal Successful cordial reception Innovation Michael Ottenbacher and Juergen Gnoth Cornell Hotel and Restaurant Administration Quarterly 2005 46: 205 inside: 10.1177/0010880404271097 The online edition of this article canister be found at: hypertext transfer protocol://cqx.sagepub.com/ sum/46/2/205 Published by: hypertext transfer protocol://www.sagepublications.com On behalf of: The Center for hospitality Research of Cornell University Additional suffice and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of Record - Apr 4, 2005 What is This? Downloaded from cqx.sagepub.com at Sheffie ld Hallam University on November 7, 2011 © 2005 CORNELL UNIVERSITY DOI: 10.1177/0010880404271097 Volume 46, Number 2 205-222 10.1177/0010880404271097 How to articulate Successful Hospitality Innovation by MICHAEL OTTENBACHER and JUERGEN GNOTH A stick with of 184 German hoteliers identified golf club factors that promote palmy serving innovations.

The study found that the constitution of the innovation is faraway less authorized than the effectiveness of a hotels pitying resources management and employee training, empowerment, and commitment to the service. Ensuring that the innovation is matched t o the targeted trade is important, of cours! e, but such factors as effective marketing confabulation and public dealing do not seem to stake innovations success. Also important is the tangible nature of the service, but having innovative technology was not a significant factor in new-service development for these hoteliers. Keywords: service innovation; human resources I n the roily hospitality industry, chains and independent enterprises alike are incessantly compel to...If you want to get a full essay, value it on our website: BestEssayCheap.com

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